Catalog Entries |
Fall 2022
May 14, 2024 |
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| MKT 240 - Advertising |
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This course is a study of the role of advertising in the marketing of goods and services, including types of advertising, media, how advertising is created, agency functions, and regulatory aspects of advertising.
3.000 Credit hours 3.000 Lecture hours Syllabus Available Levels: Credit All Sections for this Course Business Department Course Attributes: OFFERED SPRING TERM ONLY |
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